September 26, 2012 BY Brendan Dunne
The whole Nike Lunar technology isn’t exactly something you associate with the word primitive is it? We didn’t think so, but throw a capital ‘p’ on that adjective and things change, with that being the moniker of Nike SB team rider Paul Rodriguez’s retail spot, a spot which is cooking up quite the collab on his latest Lunar shoe. The Primitive x Nike Lunar Rod, currently scheduled for an October release, borrows the classic safari palette from the Swoosh catalog, apparently inspired by an Air Max 1 iteration of the look rather than the ’87 original. Click through to get a look at the Primitive x Nike Lunar Rod and stick with Sneaker News for more in depth release info.
Keep an eye out during the month of October for a special limited edition release from Nike Skateboarding, the Lunar Rod x Primitive collab.
From the mind of Nike Skateboarding professional Paul Rodriguez, the new Lunar Rod model is the product of combining the sole of a Lunar Braata shoe with the upper from Paul’s latest signature model, the P-Rod VI. It just so happened that these two seemingly distant points in the footwear spectrum fit together perfectly, and the Lunar Rod was born.
As owner of LA’s Primitive shop, Paul has become a sneaker aficionado in the face of a constant barrage of footwear, and realizes the key influence that running shoes have had on skate shoes over the years. Utilizing the same creative instinct and ability to adapt that’s made him one of the top skaters of all-time, Rodriguez once again shows his signature flare with a running outsole in the same experimental fashion as both the P-Rod 2s and P-Rod 5s were given in limited capacities years prior.
To get the homies in on the launch, it only seemed fitting to have Paul’s Primitive crew create a celebratory limited colorway of their own. As the heads came together, their mutual admiration for a classic Nike release led to the decision of taking cues from the Safari-flavored Air Max 1 for their new design. Instantly recognizable by its unique color-blotted print, the time-tested Safari aesthetic remains a cult favorite amongst the devoted, and the gang at Primitive were hyped to incorporate its trademark wild-style into the construction of their vision.