adidas Unveils BOOST

February 13th, 2013 by | 3 comments


adidas boost adidas Unveils BOOST

Can the game be changed? One brand certainly believes so. This morning, adidas hosted a global media event in New York City to unveil adidas Boost – an entirely new cushioning system that maximizes energy return with a newly engineered material called Boost. Over 90% of the industry uses EVA Foam for cushioning, but adidas has created something lighter and softer that kicks back equal amounts of force so no energy is wasted. adidas’ new running segment called Energy Running will feature BOOST and will be used through its future running products through 2015 at the very least. Continue reading for a detailed gallery of the adidas Energy Boost below and stay tuned for a global release on February 27th.

adidas unveils boost cushioning 003 adidas Unveils BOOST

adidas unveils boost cushioning adidas Unveils BOOST

adidas unveils boost cushioning 010 adidas Unveils BOOST





3 comments
bigavel
bigavel

ye word these look dope. runners we outchea.

Jakeypoo
Jakeypoo

Ew, it looks like styrofoam. Terrible

metaleggman
metaleggman

 @Jakeypoo lmao, it's not a lifestyle shoe, it's meant for running.  Wait until you wear 'em to poo poo them.

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