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Nike Air Packaging Concept

June 18, 2013 BY / 34

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nike air packaging concept 1 Nike Air Packaging Concept

Nike’s history of shoeboxes has been like an up-and-down roller coaster – the high points being the sick vintage boxes, the low-points being those easily-crushed Nike Sportswear ones, and the loops and exhilarating free-falls being the dope friends-and-family releases (think KD Nerf). General releases have come insider regular rectangular boxes, but what if Nike took it a step further and incorporate actual Air into their Air Max sneakers? This great concept by Raif Schroeder features a visible Air bag as the holding cell for Air Max shoes, which we must say is a cool idea – just don’t leave it near sharp objects. Your thoughts on this “Air” packaging? Let us know in the comments below.

nike air packaging concept 2 Nike Air Packaging Concept
via thedieline

Filed under: Nike Air Max

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34 comments
kshaun12
kshaun12

fuqk the haters...i think this shyt is kinda dope, real creative...

Jokoko
Jokoko

Raif Schroeder sucks so hard! The worst idea ever!

Facsimile
Facsimile

this is what ikea would do if they dropped shoes. fuckin stupid.

DrSouce
DrSouce

A retailer's nightmare.

KenSpartan
KenSpartan

Not very practical for in-house storage purposes  

mjbucher12
mjbucher12

cool idea but what if you want to put them back in


a_landes
a_landes

its like the paranormans were if you unbox them it says undeadstocked

likwit
likwit

Dope idea but very impractical

kutsum
kutsum

This is definitely cool-looking. I like the idea, and it saves paper, but there are some pitfalls. lol. I keep my shoes on a rack in the boxes, that'll throw off my storage system. The bag is easily punctured and you'd have ppl fussing about getting a "deflated" pair of shoes. How would you try shoes on in-store? With all that said, I still like the idea, but maybe try a clear plastic box and see how that goes.

PicTars
PicTars

what happens if someone tries them on? or i guess you wouldnt be able to

rockdapump
rockdapump

it kills the shoes before buying...)))

Jonathan Broder
Jonathan Broder

heck no!!! my fav are the jordan xi draw boxes or the elite drawers. this is a good idea for being environment friendly but a horrible idea!! sorry...next!!! 

Made in the 80s
Made in the 80s

I'm down only if it brings down the prices.... Like they should with the bred 11 aka playoffs for u new bootys

Dr Kumar Singh MD
Dr Kumar Singh MD

This is about as dumb as it comes.  How would your local shoe store stock their shelves with this crap??  

drmtm
drmtm

great idea with less garbage for non sneakerheads who doesn't need the box 

Kardi
Kardi

cool for DS but what if i'd to rock my shows then just leave them in "box" for couple months..so what the fuck i'm supposed to do with this sack ?? :D

daniners49
daniners49

economically efficient and eco friendly. Like it.

m20xr
m20xr

I could see this used for something limited like those pods for the sunrise pack, but not for widespread use.

Steved23
Steved23

Cool concept, but I think I still prefer regular 'ol shoe boxes.

sneakfreakbeginner
sneakfreakbeginner

Can you put the shoes back in the back after you take them out? Seems like a pain for storage/organization

sneakernerd1
sneakernerd1

UNIQUE. it would b cool havin some like this

DesmondKhane
DesmondKhane

If I got something like this, I'd ALWAYS keep it deadstock

SedrickFinnie
SedrickFinnie

All the bag is missing is a tab for a hanger. Hang em up like clothes.

MC_Count_Chill
MC_Count_Chill

Knowing Nike they'd do this and jack up the price on their shoes even more. Why pay more for shoes if you're not even getting a friggin box?

milanellomax
milanellomax

excuse me but how I make the customers try them??????

r3dnax3la
r3dnax3la

Definitely unique, but would be a pain to keep around a bunch of these with all the space it probably takes up. Great idea tho

diegoz95
diegoz95

@r3dnax3la isn't that the same with boxes though? i don't think it will be that much of a big difference in the amount of space it takes up



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