Nike Air Max

Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.

Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.

Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.

Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.

Nike Air Max

A Muted Color Palette Shines On The Nike Air Max 1 “Hydrangeas”

While best recognized in original “Sport Red” color blocking, the Nike Air Max 1 frequently breaks the mold through outside-the-box general release colorways that are...

By Andrew Rizzo 4 hours

The Nike Air Max Dn Channels The “Gold Bullet”

With the March 2024 rollout of the Air Max Dn centered around simple, essential colorways, it was only a matter of time before we’d see...

By Andrew Rizzo July 11, 2024

Nike Is Going All-In With Safari Print On The Air Max Dn

In case you haven’t noticed, Nike is going ham with the safari pattern across all of its footwear categories. We saw it in Nike Basketball’s...

By Sneaker News July 11, 2024

Nike Experiments With The “Escape” Colorway On The Air Max 1

Nike is no stranger to revisiting a colorway. Even on the upcoming slate, the White Thunder Jordan 4 steps in well-trod territory, and the A...

By Matt Varga July 10, 2024

Where To Buy The Nike Air Max Sunder “Canyon Gold”

At long last, the Nike Air Max Sunder is poised to kick off its revival tour. A focal point of Nike’s last two SNKRS Showcase...

By Andrew Rizzo July 10, 2024

The Nike Air Max 2013 Continues Its Neon Embrace In “Hot Punch”

At this point it’s fair to say that the Nike Air Max 2013 revival has been a resounding success. To give credit where it’s due;...

By Andrew Rizzo July 9, 2024

The Nike Air Max Dn Is Ready To Rep USA For The Paris Olympics

Nike’s Q1 and Q3 spotlights are about to collide. With Paris-centric releases dominating the footwear headlines in the past month and the Air Max Dn...

By Matt Varga July 8, 2024

The Platformed Nike Air Max 90 LV8 Cooks Up Rosy “Red Stardust”

Introduced in anticipation of Valentine’s Day, the sized-up Nike Air Max 90 LV8 has maintained a romantic atmosphere even as the holiday has fallen further...

By Matt Varga July 7, 2024

Nike Adds A “Laser Fuchsia” Touch To The Air Max 90 For Girls

Ever since the blockbuster Barbie movie hit the silver screen last year, we’ve been noticing an uptick in pink in sneakers for women and girls....

By Sneaker News July 6, 2024