Nike Air Max

Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.

Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.

Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.

Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.

Nike Air Max

Essential All-Black Appears Again On The Nike Air Max 95

Nocturnal looks have been a winning formula for the Air Max line for as long as it’s been around, those looks lending themselves perfectly to...

By Matt Varga 7 hours

The Nike Air Max 90 Cools Off With Icy Blue Accents

Timeless as ever, the Nike Air Max 90 continues to surface in new colorways for Fall 2024. Hot off the heels of an Infrared-adjacent pair,...

By Andrew Rizzo 12 hours

An Ode To Infrared? The Nike Air Max 90 Impresses Us In Grey And Red

The Air Max 90 is ready to turn 35 next year; will Nike give it the spotlight? While not a major milestone on a numerological...

By Sneaker News 23 hours

This All-Black Nike Air Max 90 Centers Around A “Reflective Swoosh”

As the Air Max 90 is never off of shelves for too long, Nike creatives no doubt realize the need to tinker with the Hatfield...

By Matt Varga July 17, 2024

“University Red” Air Chambers Touch Up The Nike Air Max Dn

At this point, the Nike Air Max Dn has thoroughly introduced itself. The model’s Air Max Day rollout colorways have been followed by a storm...

By Andrew Rizzo July 16, 2024

Size? Shares Images Of Their Nike Air Max Dn Collaboration

So far, the Nike Air Max Dn has been almost exclusively an in-house silhouette. That is to say, with the exception of lock-step collaborator Supreme,...

By Matt Varga July 16, 2024

A Tropical Gradient Refreshes The Nike Air Max Plus

The Nike Air Max Plus has spawned several new versions in recent years, but through it all, the quantity and quality of standard pairs hasn’t...

By Andrew Rizzo July 16, 2024

First Look At The Patta x Nike Air Max 1 “Chlorophyll” 2024 Retro

With the return of the Wu-Tang Dunk Highs and next year’s revival of the Undefeated Jordan 4, it appears that no grail is safe from...

By Sneaker News July 15, 2024

The Women’s Nike Air Max 90 Works In “Light Violet” Accents

The Nike Air Max 90 has spawned a number of women’s-exclusive offshoots like the LV8 and Futura series, but nothing’s knocking the OG version off...

By Andrew Rizzo July 15, 2024