Nike Air Max

Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.

Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.

Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.

Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.

Nike Air Max

The Nike Air Max Dn Gets A Range Of Women’s Pairs For Fall 2024

Though the earnest introduction of the Nike Air Max Dn isn’t far behind us, it appears we’re approaching a full court press for the model...

By Matt Varga June 21, 2024

Raffle List For The HUF x Nike Air Max 1

The Pear Green and Brilliant Orange HUF x Nike Air Max 1 colorways are set to release broadly on June 22nd for $160 in men’s...

By Andrew Rizzo June 21, 2024

Nike Is Ready To Unload A Fresh Batch Of Air Max 1s For Fall 2024

It’s hard to argue with the classics. Newer propositions may reach higher highs than staple shoes like the Air Max 1, but you can never...

By Matt Varga June 21, 2024

Nike’s Latest N7 Collection Launches With The Air Force 1 & Air Max 1

First launched in 2009, Nike’s N7 program has aimed to commemorate the First Nations experience through two main channels; the N7 fund, directly giving back...

By Matt Varga June 21, 2024

The Nike Air Max Sunder Gore-Tex Debuts This Holiday Season

One of the more celebrated announcements of last years’ SNKRS showcase, the Nike Air Max Sunder made another appearance at the Holiday 2024 sequel. Three...

By Matt Varga June 20, 2024

The Nike Air Max TL 2.5 Is Returning Spring 2025

Sneakerheads were caught off guard by news of a Comme des Garçons x Nike Air Max TL 2.5 collaboration earlier this year, but after the...

By Andrew Rizzo June 20, 2024

Swarovski x Nike Air Max Plus Releasing Holiday 2024

The Holiday 2024 Nike SNKRS Showcase ensured that fans of retro models far and wide were well fed, but especially devotees of the Air Max...

By Matt Varga June 20, 2024

The Air Max Plus “Hyper Blue” Looms Large Over Nike’s First SE Air Max Dn

Nike put a tremendous amount of energy behind the rollout of the Air Max Dn, unveiling over a dozen colorways surrounding the silhouette’s Air Max...

By Matt Varga June 20, 2024

The Nike Air Max 90 Premium Joins “Notebook Scribbles” Theme

Just days after the release of the Nike Air Force 1 “Notebook Scribbles,” the Air Max 90 is joining in on the action. With that...

By Matt Varga June 19, 2024