“When you take two brands, you make something brand new.”
Run DMC ‘s spot in sneaker history is firmly cemented into the books as they are recognized as the pioneers of the off-the-court sneaker appeal. The adidas tracksuits and more importantly the Superstars on their feet paved the way for sports fashion in hip-hop – a cultural phenomenon that continues to grow strong today. Beginning in August, Run-DMC and adidas is back at it, teaming up with A-TRAK for a great campaign aiming to re-energize the game with the unmistakable original and the rising star. Check out the video below and stay tuned to Sneaker News for more updates on the upcoming adidas Unite All Originals movement.