NIKE iD: The Art of Borrowing Colorways

September 30, 2013 BY / 5

Thanks to Nike iD, we can all create the sneakers of our dreams. You begin with a blank template and the promise of nearly infinite possibilities for different combinations of colors, materials and approaches to blocking. It allows consumers to put their money where their mouth is, and instead of complaining about what the brand is and isn’t doing, take matters into their own hands and do it themselves. The iD process offers the ultimate vehicle to showcase your creativity and originality in sneaker form, but sometimes you’re working on an iD concoction and see a certain set of colors swatches that reminds you of one of your favorite shoes. Before you know it, your “original” design is actually an homage rather than a completely original concept.

And there’s absolutely nothing wrong with that. In fact, for many it’s something of an artform to adeptly apply classic color schemes to various Nike iD models. When exploring a new shoe or a new set of options on Nike iD, it can be almost a natural reaction to scan


the assortment of colors to see what existing colorways you can transform it into. Sometimes it’s such a good match that you can’t help yourself from throwing them in the cart, abandoning your initial goal of one-upping Nike’s accomplished design teams and instead giving them a pat on the back for the great work in bringing such memorable color palettes they’ve brought to our feet.

The crew here at Sneaker News are no strangers to stealing a colorway or two for Nike iD purposes, so we thought we’d give our readers a look at some of the best pairs we’ve ever pulled the trigger on. Continue on for a gallery of Nike iD doppelgangers created by Yu-Ming Wu, John Kim, and Aaron Kr., as well as a bunch from our friend and iD specialist, Carl Del Cielo. We’re willing to bet you guys have some good ones of your own, so join in on the fun and share your own Nike iD creations with us on Twitter and Instagram.


5 comments
JamesFord2
JamesFord2

So can the customers finally make their own "FULL" custom shoe? Considering the price of a custom all image or placement of design should be allowed. That'd open up a big door for a consumers  shoe. Their own personal shoe. 

"C.E.O."
"C.E.O."

Basically what I do when customizing my AF1's but not borrowing; just looking for an inspiration design colorway that will help me design even though it's hard to keep the design original. Goes to show, "no idea's original, nothing new under the sun; it isn't what you do or how it's done..." - Nas

DavidWalter
DavidWalter

Those Kennedy air max 1's are SICK!!!!! Forgot how smooth that color way is. Wonder if a 574 can be made on NB's site?

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