SELECT 1 on 1: Marc Dolce on the Nike Lil’ Penny Posite

May 16, 2014 BY / 24

It’s no coincidence that Nike has had so many athlete endorsers whose popularity and selling power have transcended their respective eras. Sure, it helps that most of these names are legends in the sports world, but their ability to still move product years after their retirement is a testament to the mighty mystique of the Swoosh. Through the years, Nike has always found ways to celebrate their heritage and keep their foundational athlete roster fresh and relevant with one generation after the next.


Shoes and apparel linked to revered names like Bo Jackson, Ken Griffey Jr., Andre Agassi, and Deion Sanders continue to resonate with consumers of all ages despite the fact that these guys haven’t actually played their sports in years. Of course, we all know that MJ and his universally beloved Nike Air Jordan line were the archetype from which all this has flowed, but within the Nike Basketball retro universe, there is a definite hierarchy beneath him, and there’s no question that it’s Penny Hardaway at the top of that pyramid.


24 comments
jbislamenow
jbislamenow

All you hating on the lil penny posite don't know shit about design only about hype you idiots really think you know more than mark dolce you gotta be kidding me

jbislamenow
jbislamenow

Not to many people can touch my penny collection

Hanisi Yahya
Hanisi Yahya

Lil pennys smh you could give them to me either id sell them or use them as dog walking shoes aka BEATERS

James OConnor
James OConnor

The people who bought this pack for the collection knows these are dope as hell... the fuck heads probably haven't even lifted up the paper. Glad the resale market on these bottomed out. Ha Ha Dickheads

Michael Kaufeler
Michael Kaufeler

Marc actually gave away sketches of the lil penny he signed and drew at the shop I was at when these dropped if u bought pack

DocBill1
DocBill1

I can't wait to see more colorway releases in the future. Bad ass shoe. 

CurbSaechao
CurbSaechao

@midusxtouch247 @sneakernews @marcdolce  wtf ur dumb so any logo of a basketball player and a basketball is automatically a jordan symbol?um NO

Boknowmagic
Boknowmagic

Won the raffle at HOH 4 the shooting star pack can't wait till tomorrow I been winning raffles lately hope my luck Dnt run out before the carmines next week

phillishoes
phillishoes

I like how the final test sample (white foamposite and green laces) looked. I also like the "design 2" looked better than the design 3 that the shoe is modeled after.

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