A Sneaker Store Is Selling Just Don 2s For Under Retail Because The Prices Are Ridiculous

January 29, 2016 BY / 0

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Tomorrow’s release of the Just Don x Air Jordan 2 won’t be remembered for the impeccable quality of the shoe, the luxurious elevation of the silhouette, or the laser-precise stitching on the buttery upper. We’ll all remember the “Beach” for the ridiculous price-tag of $650 thanks to Jordan Brand’s decision to package it with a hat that nobody really wants. Throughout 2015, Jordan Brand tested the market with the Pinnacle series – a supremely crafted Air Jordan 1 with lux materials both classic and exotic. Most of them sold well and in turn the Pinnacle experiment gave the brand some valuable info about what its consumers will spend on, meaning this new tier of super-expensive Jordans will continue on with more collaborations with respected labels and names, the aforementioned Pinnacle series, and so on with prices that will ensure nobody will ever jump over the Jumpman.

Turkish sneaker store 290 Square Meters, or 290sqm, seems to agree. While it may not please Nike or their merchandise connections, but they’ve announced that they will be selling the Just Don 2s at “a price that’s rewarding to our true customers”, which we figure is much lower than retail. We applaud the move and the store’s stance against these crazy prices, but unfortunately it’s only in-store so this great offer will be available to locals only. Read their full statement on their Instagram post below.

Update: We reached out to store to clarify their statement. According to the shop, there were inconsistencies with pricing info directly from Nike; 290sqm was originally informed of a retail price of 2119 Turkish Lira (consistent with global retail pricing), but it was later changed to 1119 Turkish Lira per information from Nike’s Turkish team (that pricing is obviously inconsistent with global retail pricing). They were also unhappy with Nike’s distribution as some of the Just Don stock went to a competing store, which is also releasing them at 1119 Turkish Lira (again, based on directives from the Nike Turkish teams). 290sqm has chosen to match that price, despite it being considerably lower than retail and not in line what the global pricing is.

290sqm has edited their caption. Here is the original caption:

TO ALL INTERESTED, PLEASE READ. due to many mistakes made by the Turkish Nike team about the strategy and price of the Don C X Jordan 2 we have decided to launch them tomorrow morning in-store only for a price that’s rewarding our true customers. 290 has always been a company where making money is second to third for us, we have always been super transparent with our price policy and always valued the fact that all the brands and their prices should be the same as everywhere else in the world… we never charged customers fees or extra taxes, which normally all other shops in Turkey do and increase their prices, we feel that that is not honest and we always appreciate the love our customers gave us about this! The Turkish Nike team made a big mistake and a mess out of the launch of the Don C X Jordan 2 product. we will launch them tomorro on a first come, first serve basis with a price that really doesn’t matter to us much that’s why we will be rewarding all of you who come out tomorrow morning early for the camp-out! We will also launch the Asics X Monkey Time Gely Lyte V tomorrow morning! We would like to thank all of you who supported our philosophy and passion to provide you the most innovative and exclusive products around the world for the honest prices! thank you and have all a good day! team 290!

TO ALL INTERESTED, PLEASE READ. due to many mistakes made by the Turkish Nike team about the strategy and price of the Don C X Jordan 2 we have decided to launch them tomorrow morning in-store only for a price that’s rewarding our true customers. 290 has always been a company where making money is second to third for us, we have always been super transparent with our price policy and always valued the fact that all the brands and their prices should be the same as everywhere else in the world… we never charged customers fees or extra taxes, which normally all other shops in Turkey do and increase their prices, we feel that that is not honest and we always appreciate the love our customers gave us about this! The Turkish Nike team made a big mistake and a mess out of the launch of the Don C X Jordan 2 product. we will launch them tomorro on a first come, first serve basis with a price that really doesn’t matter to us much that’s why we will be rewarding all of you who come out tomorrow morning early for the camp-out! We will also launch the Asics X Monkey Time Gely Lyte V tomorrow morning! We would like to thank all of you who supported our philosophy and passion to provide you the most innovative and exclusive products around the world for the honest prices! thank you and have all a good day! team 290!

A photo posted by 290 square meters Istanbul (@290sqm.com.tr) on

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54 comments
Maurice Ladiq
Maurice Ladiq

Deniz Schokoo guck mal in Istanbul für under retail... Yilmaz soll die mal besorgen

Tin
Tin

Tony Ly can't have good things jajaja

George Lopez
George Lopez

I sold my jordon collection and will not buy anything jordon take your high prices and stick them where the sun don't shine!

Daniel Savage
Daniel Savage

the prices are incredibly stupid. The only way this shoe/hat should cost $650 is if it's made with the finest materials by master Italian shoemakers. You can buy Balenciaga for less.

True Noble
True Noble

Everything is made in China and the prices are going up. The bitter stupidness of outsources your highest purchased items. Like the shoes and clothes we wear.

SaeebM
SaeebM

@KIYXNI yeah saw that, turk reseller's must be rejoicing fam lool. U gonna try cop tmrw?

KIYXNI
KIYXNI

@SaeebM looooool no. i'm already knee deep in uni overdraft. got money on the side imma use to try get the new nmd's tmrw. but these just

SaeebM
SaeebM

@KIYXNI resell is life fam \U0001f440 might try if i wake up in time, what time are NMDs out?

KIYXNI
KIYXNI

@SaeebM i got notifications on for a couple sneaker accounts so i'm rely on them mainly. adidas drop is random, size? is at 8am, END random

SaeebM
SaeebM

@KIYXNI hear that, guess its time to follow adidas again lool. Midnight is probs the german sites init, they suck lool

KIYXNI
KIYXNI

@SaeebM + nah probably won't resell them lol. IF (quite unlikely coz im not desperate for these that much), if i get a pair i'll prob try

KIYXNI
KIYXNI

@SaeebM find a trade for some all white ultra boost. otherwise i'll just wear them casually they look pretty sick on all the on feet reviews

SaeebM
SaeebM

@KIYXNI yeah they look sick, might as well keep and try get a UB white restock. App next yeezy gona be PB restock lol

KIYXNI
KIYXNI

@SaeebM yeah it is, apparently a massive restock aswell they're giving retailers upmost 5x as much to sell. + pirate black are the sickest

SaeebM
SaeebM

@KIYXNI rip PB resell prices, glad I sold the ones I had last month lool. Might try cop these to wear, PB are buffest

SaeebM
SaeebM

@KIYXNI hope they restock MR as well, slyly wanted to keep my pair

KIYXNI
KIYXNI

@SaeebM what site did you rely on for yeezys? everyone i know either used a bot or had backdoor links man noone with a legit site checkout

SaeebM
SaeebM

@KIYXNI PB my m8 got lucky on footlocker and adidas (bank fkd him on adidas tho) but we split cause I sold for him and MR offspring restock

SaeebM
SaeebM

@KIYXNI imagine he got 2 off adidas too but his bank declined the payment cause thought he was getting scammed \U0001f602 we were pissed

KIYXNI
KIYXNI

@SaeebM lmao madness. if that happened to me i'd run into my local bank and dropkick whichever poor individuals behind them glass counters

SaeebM
SaeebM

@KIYXNI loooool rt he got a call an hr or so after from the bank \U0001f614

SaeebM
SaeebM

@KIYXNI flipped the BTTF Nike bruins for double as well last month

SaeebM
SaeebM

@KIYXNI I heard qasa high soles get merked nicely after few wears \U0001f613 get the tubular dooms instead? oh damn they're nice mA, good deal?

KIYXNI
KIYXNI

@SaeebM killing it. this reselling game is bare tempting. easy profits.

KIYXNI
KIYXNI

@SaeebM tubulars are ugly lol. and not a few wears, but if you're rocking them daily then obv they'll wear. i wouldn't rock em like that tho

SaeebM
SaeebM

@KIYXNI easy but long profits, was holding PB from aug-dec, MR for month and bruins oct-dec. Tryna sell a pair of h&m Balmain jeans too atm

KIYXNI
KIYXNI

@SaeebM + a CRAZY good deal. okinii and the actual y3 site put these down to £115 from £230, sold out fastt. i got the last remaining pair

SaeebM
SaeebM

@KIYXNI tubular dooms? They look like cheaper vers of qasa high tbh lool. Yeah trust gotta respect a shoe that expensive\U0001f602

KIYXNI
KIYXNI

@SaeebM in size 8 before they were completely gone. litterally refreshed the page and 'item was now unavailable' but luckily they truly fit

KIYXNI
KIYXNI

@SaeebM down your tts, i wear 9 but these are amazing at size 8 i prob couldve even got em 7 half and been content. but they're restocked

SaeebM
SaeebM

@KIYXNI damn, that's sick, y3s always sell fast on sale its peak lool

SaeebM
SaeebM

@KIYXNI Sick thing about those type of shoes is even if it's not ur size u can flip it or get money back at least

Helene Nguyen
Helene Nguyen

Ah mais en fait c'est pcq ils avaient recu des mauvaises info, un coup on leur a dit un prix et après on leur a dit bcp plus donc en gros ils maintiennent le plus bas prix (y a eu un update). Mais bon y a bien des boutiques fiables même si c'est en Turquie, ca doit exister les centres commerciaux là bas aussi

Stéphane Bonnet
Stéphane Bonnet

Tu m'étonnes Cest en Turquie ? C'est pas très fiable la bas

Helene Nguyen
Helene Nguyen

Ben en gros y a une boutique de sneakers en Turquie qui va les vendre sans doute a un prix inférieur aux autres mais ils disent pas combien. Pcq le prix original est ridiculement élevé

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