Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GT-2160 Dresses Up In “Dark Taupe” For Fall
Born in the early 2010s, the ASICS GT-2000 line produced a range of different models, many of which haven’t seen the light of day in...
ASICS Experiments With Texture For The GEL-LYTE V “Material Play” Pack
Over the course of the last few years, ASICS has proven themselves to be a key player in the sneakersphere. But while much of their...
The ASICS Gel-Lyte III Pours A Spice Latte
As one of ASICS most popular everyday silhouettes, the Gel-Lyte III has transitioned from a staple within the running ecosystem to formulating an avant-garde relationship...
The 2000’s Inspired ASICS GT-2160 Is Arriving In “Brick Dust”
The arrival of the ASICS GT-2160 could not have come at a better time. With the GEL-Kayano 14 absolutely cooking on the retail level, ASICS...
GmbH Rejoins ASICS For The Debut Of The GEL-Kayano Legacy
GmbH is clearly quite particular when it comes to their collaborative footwear. And while they surely have their pick of footwear brands, it seems the...
Official Images Of The Anna Sui x atmos x ASICS GEL-LYTE III
For their latest collaboration with atmos, Japanese footwear brand ASICS is letting designer Anna Sui take the reigns. Bringing a high fashion charm to the...
The ASICS GEL-QUANTUM KINETIC Echoes The Collaborative Work Of Kiko Kostadinov
At this point in their relationship, Kiko Kostadinov and ASICS are much more than collaborators. So it’s no surprise that many thought the Bulgarian designer...
“Oyster Grey” Takes Over The ASICS GT-2160
The “dad shoe” trend has been unshakable over the last handful of years. And while both sportswear and high fashion brands alike have created new...
The ASICS GT-2160 Dresses Up In “Oatmeal” And “Simply Taupe” For Fall
As Fall begins to set in, sneaker brands industry wide are beginning to dress their sneakers appropriately. ASICS, of course, is following suit, clothing the...