Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Wood Wood Brings Its Contemporary Ethos To The ASICS GT-2160
Copenhagen fashion brand Wood Wood is a familiar yet under-the-radar sneaker collaborator, having worked with ASICS, adidas, and New Balance on a variety of lifestyle...
ASICS Embraces The Beauty Of Imperfection With Upcoming Collection
ASICS injects a philosophical “wabi-sabi” approach to footwear with the upcoming “Imperfection Pack,” — a quarter of brand silhouettes that embraces the beauty of the...
The ASICS GEL-Lyte V Dresses Up In “Pepper/Black”
The ASICS GEL-Lyte V continues to march on as one of the most iconic tentpole models for the Japanese imprint. With their transition from frequent...
The ASICS GEL-Lyte V “White Sage” Dresses For Spring
The ASICS GEL-Lyte V continues to wear upgraded, spring-ready makeup ahead of the warmer month to come, now touching down in subdued “White Sage/Slate Grey”...
The ASICS GEL-Terrain Treks On In “Birch”
ASICS keeps adding to its selection of GEL-Terrain offerings, now unveiling another clean look by way of a new “Birch” colorway. The Japanese brand appears...
The ASICS GEL-Lyte III “Seal Grey/Dark Pewter” Takes On A Hazy Mix
The GEL-Lyte III was probably the ASICS’ most renowned model a few years ago, but recent trends have propelled lines like the GEL-Kayano and GEL-NYC...
The Newest ASICS GEL-Lyte III Recaptures The Contrast Toe
Though other models like the ASICS GEL-NYC or GEL-Kayano have surpassed it as the collab model de jour for the Japanese brand, it’s hard to...
ASICS Just Dropped The GEL-Kayano 14 In “Seal Grey”
Take one look at the ASICS website and you’ll find that most inline GEL-Kayano 14 colorways are all but sold out. That’s a huge anomaly...
This Distressed ASICS GEL-Kayano 14 Emanates The Aging Statue Of Liberty
Perhaps sliding in a bit after the peak of “pre-distressed” sneaker discourse, ASICS is adding to the trend nevertheless. The “Pure Gold/Cold Moss” GEL-Kayano 14...