Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away” Releases Globally On March 21st
Updated March 15th, 2024: Nike SNKRS has officially announced its release of the Trophy Room x Air Jordan 1 Low OG “Rookie Card – Away”....
With The Jordan Air Ship, Angelo Baque Is Urging For Cultural Authenticity
It’s been roughly eight years since Awake NY first came onto the scene and in that span, its founder Angelo Baque has become synonymous with...
A-COLD-WALL* Debuts The Converse Weapon Ox’s First Collaboration
Converse is pulling out all the stops to ensure its revival of the Converse Weapon is successful, delivering an exclusive Lakers colorway and tapping NBA...
END. and HOKA Debut “Overland” Capsule Inspired By Rugged Travel
British retailed END. and HOKA are set to debut their first ever collaboration this March, extending a shared influence on two of the California-based brand’s...
Noir Kei Ninomiya Puts Multiple Air Pumps On The Reebok Instapump Fury
Paris Fashion Week generally sees the debut of one or more out-of-the-box footwear offerings, and this year has been no exception. In a collaboration that’s...
Stüssy And Converse Bring 1990s Detailing To Latest Chuck 70 Collaboration
Hardly strangers to one another, Stüssy and Converse link up yet again for another collaborative seasonal drop that infuses some elements of the 1990s onto...
Comme des Garçons SHIRT Brings Black And White To The ASICS GEL-Terrain
Comme des Garçons SHIRT and ASICS have joined forces on a slew of footwear offerings in recent memory, reimagining a variety of old and new...
RAFFLE COMING SOON: Travis Scott’s Jordan Jumpman Jack “University Red”
Updated April 26th, 2024: travisscott.com currently has a password page up, which heavily indicates that a raffle for the Jordan Jumpman Jack “University Red” is...
Salehe Bembury and Crocs Roll Out The All-New Saru Clog
Among the unexpected designer/brand partnerships that have blossomed this decade, Salehe Bembury and his work with Crocs may be top of the list. That’s on...