Browsing the "Events" Category

Foot Locker Introduces adidas “The A Standard” Retail Display

September 11th, 2014 by | 3 comments

adidas a standard foot locker Foot Locker Introduces adidas The A Standard Retail Display

Foot Locker is shining the spotlight on their adidas offerings at retail right now with the new “A Standard” space, which huddles together some of the hardest hitting Three Stripes sneakers as of late. You’ll find ZX Fluxes, SL Loops, and Boost shoes of all sorts (And even some cheeky apparel like that awesome Flux shirt you see above). Keep in mind that these builds will only be set up at exclusive Foot Locker locations. Have a look at some of the offerings that will be at The A Standard below and then head to Foot Locker for more info.

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Nike Terminates Ray Rice Contract

September 9th, 2014 by | 21 comments

ray rice nike contract 570x411 Nike Terminates Ray Rice Contract

On the heels of the NFL’s indefinite suspension of former Baltimore Ravens player Ray Rice, Nike has terminated its endorsement contract with the embattled runningback. Rice has been a prominent figure in promoting the brand’s football initiatives, but this spells the end of any professional connection between the Swoosh and the former Superbowl champ. We’ll update you when Nike releases its official statement on the matter, so in the meantime, let us know what your thoughts are on this latest development of this sad Ray Rice saga.

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Jordan Brand Transforms Flight 23 by Footaction for The Best Sneaker Release Event Ever

September 9th, 2014 by | 7 comments

jordan xx9 flight 23 footaction Jordan Brand Transforms Flight 23 by Footaction for The Best Sneaker Release Event Ever

You’ve never seen a retail space get makeover on the same level as the Jordan Brand Flight 23 store did for this weekend’s Air Jordan XX9 launch. The premium retail spot expanded its reach and took over the adjacent Fooaction space; adoring the walls with pieces of Jordan Brand history like those framed sets of sneaker components or that carved story board of MJ’s personal journey. On top of that, there was a shoe trialing area complete with a custom court where you could record your own dunks for posterity. Continue reading to see the scenes from the impressive launch of the latest Air Jordan at the Flight 23 store in NYC and stay tuned to see what goes down next at this special spot.

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Sneakerness Paris 2014 – Event Recap

September 8th, 2014 by | 6 comments

sneakerness paris 2014 recap Sneakerness Paris 2014   Event Recap

The latest Sneakerness event just went down in Paris, which meant tons of European collectors convened in that city to buy, sell, and trade their footwear. The good thing about these Euro shows is that they usually offer a different perspective on the game than you’ll see at stateside conventions (One good example of that is the general dearth of Air Jordans). You can see for yourself though – continue reading to flip through a quick set of photos from the floor at the recent Sneakerness show, which included an appearance from The Tech Challenge Club, and tell us if you spot any gems in the photos lined up below.

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A Private Jet For Pro Athletes Created by Nike and Design Firm Teague

September 8th, 2014 by | 4 comments

nike jet teague A Private Jet For Pro Athletes Created by Nike and Design Firm Teague

Nike accommodates athletes via many more means than just sneakers and apparel. Their latest project that branches them out even further is a collaboration with Seattle-based design firm Teague to create this concept cabin crafted to meet every possible need for traveling athletes. It’s of course got the requisite amount of Swoosh branding as well as futuristic inclusions like urinals that monitor hydration levels, dedicated training zones, a massage parlor, and more that definitely uphold Nike’s commitment to innovation. Continue reading to see this latest Nike Air creation and let us know if you think they should create this concept cabin.

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Sights From The Jordan Brand Retro Remaster Showcase

September 3rd, 2014 by | 124 comments

remaster jordans event august 2014 Sights From The Jordan Brand Retro Remaster Showcase

Last Thursday, Jordan Brand capped off an extensive two-day product preview with an exclusive showcase featuring thee upcoming Jordan Retro Remaster product line. The sneakers, which promise upgraded materials, finer construction, and stricter attention to detail, will begin hitting select Jordan Brand retailers in January 2015 with retail prices starting at $200. Thus far, most have only gotten to see photos of these sneakers, so it is admittedly difficult to assess the true nature of the “Remaster”. However, this latest gallery highlighting the events of last Thursday should give you an even better idea of what to expect from this concentrated mission to bring the best Jordan Retro yet. Get a look at the event below and stay tuned to Sneaker News for more on Remastered Jordans and other release info.

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Hajime Sorayama x British Knights Launch Party at BAIT Los Angeles

August 28th, 2014 by | 2 comments

british knights sorayama bait 07 Hajime Sorayama x British Knights Launch Party at BAIT Los Angeles

The British Knights revival will get all the more exciting this week with the launch of the metallic silver sneakers shown here that were crafted by collaborator Hajime Sorayama. The BK x Sorayama Control Mid and Hi pairs will both be available at a launch party tomorrow evening at BAIT, that sneaker spot that’s fast becoming a pillar of the LA shoe scene. Show up there at 7PM tomorrow, August 28th if you’re in the area and you want to catch the Control Mid or Control High creations from Hajime Sorayama and British Knights. See additional images for the shoes below and let us know if you’ll be swinging by.

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