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The Supra Society pictured above is a brand new combination of colors and materials, but we wouldn’t blame you for thinking it looks familiar. More countries in the world use the red, white and blue trio than any other color combination, a third of the teams set to begin spring training for Major League Baseball share the same colors and we’re currently in the leap-month of an Olympic year where the host and the Games’ historically dominant nation both rock this familiar look. How skateboarding has yet to earn a spot as an Olympic sport is mindboggling given the inclusion of events like ballroom dancing, rhythmic gymasics and snowboarding, but this almost USAB-style ‘Midnight’ Society gives you that five-rings look until the IOC recognizes what’s likely the most significant new sport to emerge in the past half-century. Let us know how these compare to the litany of similarly colored kicks we’ve seen over the years, and grab your ‘Midnight’ Society straight from Supra.
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Supra has so widely expanded their range of colorways and models over the past year or so that the only logical conclusion would be expanding beyond their skateboarding beginnings. We got the earliest hints of this movement from the Crown brand’s boot offerings, and now their first non-skate athletic release offers a solution to the most fundamental sport. The Supra Owen is a low-cut runner with a silhouette that’s somewhere between the Jordan CMFT 10 and one of Nike’s LunarLon drops, and though it might not have the technical advantages of the world’s leading running shoe manufacturers, the breathable and super-lightweight 9oz build all but guarantee a comfortable ride (especially for casual purposes). Check out the first four colorways courtesy of early recipient Ben Baller, and stick with Sneaker News for updates on all the 2012 Supra sneakers.
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If their Valentine’s Day 2012 output is any indication of things to come, be on the lookout for something like a hundred thousand color- and otherwise-themed packs from Supra this summer. The Crown brand has been cranking up the holiday-style releases just like all the other brands, so going from a single release last year to now five this time around is the kind of thing that’ll have you expecting big things from their catalog as the year progresses. Joining the ‘V-Day’ Vaiders and ‘Heartbreaker II’ Societys is a trio of red Satin TUF models including the brand’s foundational silhouette, the Supra Skytop. There’s also a Society Mid and Cuttler Low so you have all the possible heights covered now; which one of Supra’s Valentine’s Day ’12 designs will be yours? These three are all available now directly from Supra and you can see more images of each after the jump.
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That thing we said about Supra taking the direct approach to commemorating Valentine’s Day 2012? You can double down on that, as this new release joining the V-Day Vaiders not only matches the Vaider’s obvious color scheme, but it’s also the second model to offer a ‘Heartbreaker’ theme. Following up on 2010′s all-red Skytop comes this new Supra Society in a combination of waxed suede and Express TUF, along with key details like distinctive heel striping, a broken heart hangtag and a similar symbol on the insoles. Supra isn’t shy about taking advantage of the themes that come around each year; are these the most exciting holiday-themed drop yet? Only 413 pairs will be available at select retailers on Saturday, February 11th, so click through for the list of stores plus a few more photos.
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There’s no doubt that in the minds on many sneakerheads the word ‘Supra’ immediately conjures up images of high-hitting silhouettes. And while they certainly have made a name for themselves with models like the Skytop and the High Society, the brand knows how to make a low as well. Case in point is the Supra Bullet, the original signature sneaker for team skater Mike ‘Lizard King’ Plumb. Shown here in two new suede colorways of black and purple, respectively, the sneaker is poised for a bit of a resurgence in advance of the latest Lizard King release. Follow us after the jump for a look at both new pairs of the Supra Bullet and grab them online from the Crown Brand now.
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Supra has attained the kind of success already in its short history that they’re already expanding into areas beyond their established skate and casual wheelhouse. The upcoming Owen runner makes you wonder what kind of athlete the Crown brand would sign to be their endorsee when guys like Mike ‘Lizard King’ Plumb are counted among the label’s core skate group. Lizard King’s been with Supra for a few years now, and his Bullet lowtop has done well enough that as the brand has grown, so has the reach of Plumb’s latest, the Supra Passion. The Passion is a full-on midtop with a construction that curiously echoes Supra’s Henry boot, but with a vulcanized sole and a fairly ostentatious appearance in blue suede. There’s also a simple black/white pair that just dropped, and you’ll find both of them available now straight from Supra.
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Supra has become notorious over the past several months or so for its themed releases, but the romantic holiday coming up in a couple of weeks has been a source of inspiration for the Crown brand since 2010. The ‘Heartbreaker’ Skytop was followed last year by the less obvious ‘Black Widow’ Society, but the muse is back to a more direct approach with the new Supra Vaider Mid ‘Valentine’s Day’ edition. They’re done in red canvas TUF with gold detailing including a heart-and-arrow insignia that’s replicated on the black insoles. Click through to get a better view of these V-Day details and pick up a pair at select Supra retailers like Solebox.
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From borrowed colorways to pack releases and even a few leaked samples on eBay, Supra has adapted the script that works so well for Nike, Inc. to fit their brand’s skater slash rockstar image. The new Supra Owen offers a nod toward the Swoosh’s LunarLon running efforts and coming on the heels of the Crown brand’s expansion into winterized boot offerings, suggests we could see further ventures into uncharted territory. The Owen has a look to it that’s fairly unique and yet still somewhat familiar, something like a generic take on all the performance and casually oriented running silos out there on the market today. Add to that a weight of only 200g for a stupendously light ride, and this is an intriguing effort for the spring that we hadn’t even known to expect. Check out the first four colorways after the jump and let us know if these are good enough to crack your rotation of NSW, New Balance, Asics and other running standbys. via Sneaker Freaker
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The real question is: why did it take so long for Just Blaze to get his own sneaker? As a key member behind the boards during the better days of the Roc Dynasty and a noted sneakerhead, you’d think the man would have a few collabos under his belt at this point. The long overdue team up comes with Supra in the form of their Skytop II, a grey and purple hightop that gets blasted with the 3M look. The detailing on these makes them extra special, with some inspirational text printed on the insoles and a sweet set of hang tags. Follow us after the jump for a better look and cop the Just Blaze x Supra Skytop II at premium spots like Foot Patrol beginning this Saturday, January 7th.
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Black History Month sneakers have been a Nike tradition for years now, so given that Supra has been so successful in imitating the marketing strategies pioneered in Beaverton, Oregon, it’s not shocking to see the Crown Brand get on board with a similar release. These new black and gold Supra Vaider Mids aren’t slated for a February release for BHM, but rather, they’ve already been unleashed in advance of the upcoming celebration of Dr. Martin Luther King Jr.’s birthday. These are especially crisp in their Raptor TUF uppers thanks to a matching black vulc sole; are they instantly among Supra’s best holiday-themed sneakers so far? Click through for some more details, let us know what you think about these versus Nike’s BHM drops for 2012 and look for your MLK Vaiders at select Supra stockists worldwide.
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