Nike SB was launched March 2002, in an effort to enter the rapidly growing skateboarding market after Nike’s two previous ventures at the skate market fizzled out. Today Nike Skateboarding has become one of Nike hottest properties with its full line of shoes, skate team and royal following of sneaker heads and skaters.Nike SB has a full team of riders lead by their signature athlete Paul Rodriguez or P-Rod. The rest of the team include Brian Anderson, Daniel Shimizu, Danny Supa, Chet Childress, Paul Rodriguez, Gino Iannucci, Reese Forbes, Stefan Janoski, Omar Salazar, Lance Mountain, Wieger Van Wageningen and Todd Jordan. A smaller team of Amateur riders include Grant Taylor, Lewis Marnell, Dan Murphy, Clark Hassler and Glenn Thomas Camba.
The initial launch had four shoes, all of which Dunk SB Lows, they include the Mulder Dunk SB, Forbes Dunk SB, Gino Dunk SB and Supa Dunk SB. In the Fall of that year, the most classic Dunk of all time was released, the Supreme Dunk Low in both Black/Red and White/Blue was released; both were inspired by the Jordan III colorways.