2012 is about making it “count”, getting your rear into gear and itemizing every single movement of your body into athletic motion and putting it toward the greater goal of improving your overall self. The Nike+ program began by integrating a data-recording system for running, counting steps and heart rates for the serious runner, but for the serious basketball player, Nike+ now introduces a new technology to zero in on performance and movements specific to the sport by monitoring not only speed, but also vertical elevation and overall intensity of a workout through integrated technology at various data-gathering centers on the sole. Nike+ Training introduces a hardcore workout for the athlete with purpose; with specific programs consisting of a series of short, sharp workouts designed for maximum fitness, speed and strength, each modeled workout is demonstrated on-screen to provide guidance and motivation – like a futuristic virtual personal trainer. The results from each day’s workout are then delivered right to your phone where you can keep track of your progress and even share and compare your data with friends and others via social media.
Nike+ Training will be introduced by Mark Parker with some of the world’s premier athletes who have succeeded at the highest levels of their sports like all-world boxer Manny Pacquiao, Superbowl Champion Victor Cruz, and world-class sprinter Allyson Felix. The new Nike+ technology was summed up best by LeBron James, who will wear the shoe this summer in the Olympic Games: “Giving every player access to this level of information will have a huge impact on the way players train and play the game.” There’s nothing like a little motivation through self-improvement to take your game to the next level, so being able to gauge your daily output in tangible numbers provides a revolutionary innovation in the world of sports training that’s sure to pay dividends for those who take advantage. The new Nike+ technology will be featured in the entire Nike LunarLon+ Collection, which includes the Nike Hyperdunk+, the Lunar Hyper Workout+ and Lunar TR1+, all of which will release on June 29th. Stay tuned for an event recap of the unveiling of the new Nike+ technology and let us know your thoughts on this new state-of-the-art advancement!
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