Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
180g x Nike Sportswear Paris – Tonal Dye Pack
Paris is widely regarded as the fashion capital of the world, so as part of their opening at the ‘Librarie’, Nike Sportswear employed local dyemakers...
RESN x Diamond Supply Co. – Lester Diamond “Gucci” T-Shirt
The stars have aligned for this latest collaboration project from Diamond Supply Co. Sam Smyth of Girl Skateboards was the man responsible for designing the...
HUF x Nike SB Blazer Mid Canvas Capsule Collection
Not too long ago, a sample of the above black HUF x Nike SB Blazer Mid Canvas was leaked onto the internet and was thought...