Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Skate Mental x Nike SB Release Party @ Atlas
Skate Mental threw a party at San Mateo, CA’s Atlas skateshop to celebrate their collaboration with Nike SB. The bleached wood flooring and shelving of...
HUF x Nike SB Blazer Mid Canvas Capsule Collection
Not too long ago, a sample of the above black HUF x Nike SB Blazer Mid Canvas was leaked onto the internet and was thought...
KIKS TYO x FLY – Nike SB Blazer ‘Fly Milk’ T-Shirt
Kiks Tyo uses a typeface strikingly similar to a style of italics well known in Beaverton, Oregon. Nike doesn’t own their font but Kiks probably...