Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Big Sean x adidas Originals Superstar High ‘Snakeskin’
“I waited my whole life to be the man of the hour . . . “ It’s hard to know exactly how long twenty-three year-old...
LeBron James + Jason Petrie Talk Nike LeBron 9
“It’s your mind and my mind that came together to make something like this.” All the new Nike LeBron 9 colorways revealed in the last week have...
Kenny Powers x K-Swiss Tubes ‘MFCEO’ Video
“I’m making marketing that touches my audience deep inside.” Even as much as his character seems to believe he’s a prototypical ladies man despite a...
Swizz Beatz x Reebok – ‘Name These Kicks’ Contest
Hey RBK, what’s the name of that sneak(er)? A new page just popped up on Swizz Beatz‘ website with a look at a new colorway...