June 18, 2014 BY Aaron Kr. / 40
Outside of PEs and other special editions created for players and celebrities, it’s pretty rare to see Jordan Brand do collaborations with outside partners. Over the years, we’ve seen a handful of such cases; the much-coveted UNDFTD Air Jordan IVs, Dave White’s paint splattered Air Jordan 1 creations, and even the denim-centric Levi’s 23/501 pack from 2008 to name a few. These instances have been few and far between, but there’s now another pair on the horizon that will soon join that exclusive company.
Miami shop, Solefly, has actually been one of the chosen few to already go down this road. We saw them team up with Jordan Brand back in 2012 to celebrate their two year anniversary with a special Miami Hurricanes-inspired Spiz’ike, complete with Solefly branding on the pull tabs. For their follow-up, the stakes have been raised significantly, this time taking on the challenge of coloring up one of the most beloved models in the Air Jordan lineage.
Solefly’s Air Jordan III is a careful blend of old and new. At a quick glance, the shoe follows the same tried and true blocking formula of the iconic OG editions, but a closer look reveals some vibrant accent colors that give the shoe a fresh new spin that’s full of Miami flavor. Inspired by the Florida lottery, which appropriately launched in 1988, the classic AJ3 blueprint gets made over with bright hits of red and yellow, a dark green midsole, and white reflective 3M panels for some added pop.
The shoe has already built considerable buzz thanks to the teaser photos and celebrity sightings, and the Jordan-hungry masses have been eagerly awaiting news on a release. Unfortunately for the vast majority out there, the super-limited run will be distributed to Solefly friends and family in celebration of the shop’s 3rd anniversary, and we’ll still have to wait to see if any are made available to the public. Continue on for our exclusive Solefly x Air Jordan III image gallery as well as an interview with Solefly’s Giancarlos Rodriguez, and be sure to stay tuned in the coming weeks for more info on this upcoming colorway.