Is 2017 The Bounce-Back Year For Nike Basketball Signature Shoes?

January 3rd, 2017 by

RATE THIS
3.66 / 5 (41 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

Is 2017 going to be a bounce-back year for Nike Basketball signature models? Over the past few years, we’ve seen a shift from must-have current signature models in the basketball category to a lifestyle focus on retro installments from Nike Sportswear and Jordan Brand, and the crossover comfort of performance running silhouettes. The result of this shift is less-than-stellar numbers for the once-dominant Basketball category. That being said, Nike is making a push to have their latest signature offerings in the Nike Kyrie 3 and Nike LeBron 14 be more readily accessible both on and off the court with price drops, uniquely minimalist designs, and a focus on creative colorways that will attract a younger audience – especially with Kyrie Irving’s third model.

nike-lebron-14-nike-kyrie-3-christmas-day-colorways

Above: The LeBron 14 and Kyrie 3 (via Kyrie Irving‘s Instagram)

Nike reported a better-than-expected quarterly revenue and profit that hinted toward a rebound in its basketball category before the end of last year. “We’re seeing incredible momentum in basketball, to be clear, basketball is back,” Trevor Edwards, president of Nike Brand, said on a conference call with Reuters.com in late-December. So what does that mean, exactly? Nike expects its basketball category to continue to grow in the back half of its year ending May 2017 spearheaded by the introduction of the Kyrie 3 and LeBron 14.

In year’s past, Under Armour’s basketball imprint challenged Nike with the signing of Steph Curry, but the newness of UA’s Curry lineup has lost some of its luster. Under Armour lost almost $600 million of its value back in November 2016 in part because the Curry 3 wasn’t selling as well as the brand had initially expected. ESPN Senior Writer Darren Rovell reported that Foot Locker CEO Dick Johnson said the UA Curry 3 “started off a bit slower than the previous models.”

Load next page (2/3)
Loading...

Filed under: Basketball Featured Kyrie Irving LeBron Steph Curry Under Armour

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Nike x NBA "Statement Uniform" Launch by SneakerNews

The Most Advanced Air Jordan Sneaker Yet by SneakerNews

Popular Posts

729262

Why You Shouldn’t Be Surprised That adidas Has Surpassed Jordan Brand by John Kim

729306

Odell Beckham Jr. Has Supreme Uptempo Inspired Nike Cleats for Pregame by Sneaker News

724808

Nike And Virgil Abloh Announce Full Release Information Of “The Ten” Collection by Sneaker News

729121

Nike Doernbecher Freestyle 2017 To Include Air Jordan 12 And Air More Uptempo by Zack Schlemmer

727967

adidas Yeezy Release Date Changes For This Winter Season by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU