Under Armour Introduces ICON Customization Platform With Curry One And More

The world of sneaker customization just expanded as Under Armour has officially launched ICON, the brand’s first foray into user-controlled customization. Under Armour not only lets you pick the colors you want, but allows a selection of limited edition prints and patterns and even lets you upload your own image to impose onto the shoes. UA ICON is now available for the Curry One ($160), Curry One Kids ($130), ClutchFit Force 3.0 ($250), and Highlight Cleat ($160); orders placed today will be delivered as soon as Mid July.

UA ICON Curry One, ClutchFit Force 3.0, and Highlight are available now.