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Under Armour Introduces ICON Customization Platform With Curry One And More

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The world of sneaker customization just expanded as Under Armour has officially launched ICON, the brand’s first foray into user-controlled customization. Under Armour not only lets you pick the colors you want, but allows a selection of limited edition prints and patterns and even lets you upload your own image to impose onto the shoes. UA ICON is now available for the Curry One ($160), Curry One Kids ($130), ClutchFit Force 3.0 ($250), and Highlight Cleat ($160); orders placed today will be delivered as soon as Mid July.

UA ICON Curry One, ClutchFit Force 3.0, and Highlight are available now.


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