National Geographic And Nike To Air Documentary On BREAKING2
On May 6th, Nike and three runners, Eliud Kipchoge, Zersenay Tadese and Lelisa Desisa, raced around the Autodromo Nazionale Monza complex in an effort to break the two-hour marathon time barrier, a feat that had never been accomplished. Kipchoge came incredibly close with a 2:00:25 time, but this event was hardly viewed as a failure.
For this project, Nike unveiled the ZoomX cushioning system and the all-new ZoomX VaporFly Elite made exclusively for the participants. Nike also ran a giveaway of the shoes, with the only mode of entry requiring participation in a 5-k race. The shoes never released by conventional means to the public.
Nike invited National Geographic along the journey to document the entire project, and tomorrow at 8PM EST the National Geographic channel will air the BREAKING2 documentary without any commercial interruption. In case you miss tomorrow’s shoe, the film will be available across National Geographic digital platforms, including YouTube (in 31 languages), Facebook, NationalGeographic.com, EST, TVE and VOD, beginning September 21.
Many of you know I’ve spent the past 2 1/2 years working on a project to break the 2 hour marathon barrier, called Breaking 2 we document the journey and in partnership with National Geographic we produced a 55 min documentary of the journey which will debut this Wed Sept 20th at 8PM on the Nat Geo channel so if you’re at all curious or just want to watch a good story or have a spare hour give it a look, I think you be inspired by it…🙏🏼