Under Armour Launches A Steph Curry Microsite, Starting With Details Of The Curry 4 “More Magic”

Under Armour has launched a microsite dedicated solely to its most exciting athlete Steph Curry. This new digital landing site was created to keep fans and media up to date with all that’s going on with Steph, and it all starts with the launch of his newest signature shoe, the Curry 4.

The Curry 4 News site details the debut of the Curry 4 signature shoe during the 2017 NBA Finals while detailing the release date information and design concept behind the introductory launch colorway – the “More Magic”. Inspired by the bright neon colors and water reflections of The Bund. The Curry 4 “More Magic” will release primarily in China, but will also be available at select locations in the United States – Foot Locker Sun Valley Mall, Shoe Palace in Oakland, and UA brand houses in Boston and Chicago.

You can follow along the progress of the UA Curry 4, Steph Curry, and more all season long here.