Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Off-White x Nike Air Max 90 For Toddlers Releases This Thursday In Europe
With adult pairs having released as scheduled on February 7th all around the world, Virgil Abloh’s duo of Off-White x Nike Air Max 90 sneakers is...
Another Supreme x Nike Air Max Tailwind IV Is Revealed
With Supreme teasing their SS19 collection today, it’s safe to assume their many forthcoming collaborations will be inching their way into the spotlight. Though it...
The atmos x Nike Air Max 2 Light Is Gearing Up For A Release
All the way back in November, the world was treated to a first look at another upcoming Nike Sportswear collaboration between the Beaverton titan and...