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eBay’s Authenticity Guarantee Program Expands To The UK

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Throughout the past four decades, eBay has blurred borderlines, allowing buyers and sellers from across the globe to transact like never before. Most recently, the after-market institution has continued this trend, only with sneakers (or trainers), given that it’s launched the trusted Authenticity Guarantee program in the United Kingdom.

If you’ve been on the fence about buying the latest YEEZY release or finally adding that one (two or three) Air Jordan to your collection over fears of getting duped, the eBay Authenticity Guarantee program is here to help. For the uninitiated, the service ensures select new trainers priced over £100 pass through a meticulous authentication process before being sent out to buyers. Once the items pass the thorough, multi-point procedure, NFC-enabled tags are attached to them – when scanned, the tag delivers eBay’s authenticity report and the pair’s custom sneaker details. Buyers, then, are given an unrivaled sense of protection and security when purchasing some of the freshest footwear on the market.

Welcome to the party, U.K. Head over to eBay’s trainers landing page right now to browse through and shop for thousands of styles. If you’ve pledged allegiance to adidas or Nike, don’t fret, as both brands have select styles included in the trusted Authenticity Guarantee program.