Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sandy Bodecker’s Legacy Continues With The Nike SB eBay Dunk Charity Auction
Alexander “Sandy” Bodecker: His name might not be the most known, but his work has changed lives, helped create industries, and demonstrated that good people...
First Look At The Jarritos x Nike SB Dunk Low
First rumored in late September, the Jarritos x Nike SB Dunk Low may have just been unofficially unveiled. Expected to release sometime in 2023, the...
Palace Revisits Archival Pieces From adidas Y-3 For “20 Year: Recoded” Collaboration
Before the union between sport, streetwear and high fashion was commonplace, Yohji Yamamoto and adidas were redefining collaboration with Y-3. Two decades later, the partnership...
Where To Buy The Why So Sad? x Nike SB Collection
John Rattray founded Why So Sad? in 2016 to promote and raise funds for mental health, and suicide alertness and prevention. On November 4th, the...
WTAPS And Vans Close Out The Year With 15th Collection Together
Having collaborated on a 25th anniversary collection back in February, WTAPS and Vans are back at it again with a four pair capsule. Starring the...
How To Buy The HUF x Nike SB Dunk Low
First things first: rest in peace Keith Hufnagel. Despite passing away due to brain cancer in September 2020, the New York City-native continues to live...
Dime Celebrates 30 Years Of The Vans Skate Half Cab ‘92
Steven Caballero’s Vans Half Cab is a “do-it-yourself” project gone official as it joined the original action sports brand’s lineup of products in 1992. To...
Fucking Awesome Brings Outdoor And International Inspiration To Their adidas Experiment Executions
adidas Skateboarding’s rolodex of collaborators includes some of the sport’s most influential skaters. Jason Dill and his label Fucking Awesome, for example, are an important...
John Rattray Brings Mental Health Awareness To The Why So Sad? x Nike SB Bruin High
From the outside looking in, sneaker fandom and collecting may seem like a vain, financially-nonsensical interest, but the medium has allowed for brands and their...