Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A Ma Maniére x Air Jordan 4 Releasing In Two Colorways This September
A Ma Maniére was reported to release both an Air Jordan 3 and Air Jordan 4 collaboration this year. The good news? They’re delivering two...
Quartersnacks Sneaks Some Snakeskin Onto Their Converse One Star Pro Collaboration
NYC-born Quartersnacks has channeled their influence on the downtown skate culture into some applause-worthy projects with the brands that push the sport forward. As recently...
The Size? x New Balance 860v2 Drops July 12th
Updated July 8th, 2024: Per @sizeofficial on Instagram, the Size? x New Balance 860v2 drops exclusively via Size? channels on Friday, July 12th for £150...
Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon
Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...
Earls Collection Creative Director Lewi Brown Infuses Heritage Onto The ASICS GT-2160
ASICS has been rather shrewd with its GT-2160 strategy, carefully growing the silo within the crowded and competitive field with a calculated flow of product....
Edison Chen’s Ripple-Soled Clot Superstar Is Dropping On February 23rd
Edison Chen’s Clot label famously ended its long-time partnership with Nike in 2023, opening new doors to a brand new plane of opportunity with adidas...
Rihanna’s PUMA FENTY Avanti Receives Pony Hair Upgrades
Though the long arc of their partnership stretches back a decade, Rihanna and PUMA renewed that relationship last year with the release of their first...
Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar
London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful...
Megan Thee Stallion And Nike Launch The Nike By You Air Max 97 “Hot Girl Systems”
Updated February 20th, 2024: The Nike By You Air Max 97 “Hot Girl Systems” is available now on Nike. First inking a partnership in 2021,...