Nike Air Max
Air Max is a revolutionary footwear cushioning technology created by sports athletics brand Nike. The idea of encapsulating Air into a midsole was first thought up by Marion Frank Rudy, an aerospace engineer. He presented his idea to Nike founder Phil Knight in 1977, who was very intrigued by the idea after testing a prototype running shoe. Air cushioning was used in Nike running footwear as far back as 1978 with the Air Tailwind running shoe. However, the Air was not visible as it was embedded into the sole.
Air Max didn’t come into the picture until 1987. Footwear designer Tinker Hatfield introduced the idea of making the Air cushioning visible to the eye, doing so on the Air Max 1 running shoe. At the time, running footwear was extremely plain, so he chose to do something completely different to align with the changing times of pop culture. Since then, a long history of running shoes have released, many named after the year they were released. These shoes are considered extremely important to sneaker culture as many collectors searched far and wide for limited editions and collaborations with Parra, Sean Wotherspoon, and atmos.
Since its inception, the visible Air revolution has expanded beyond running models – including sports like basketball. Many sneakers with a visible Nike Air bubble can be considered “Air Max,” but modified versions of the technology from over the years have launched with different names. The most popular retro sneakers under the line are the AM 1, the Air Max 90, and Air Max 95. Most of Nike Running’s marquee performance shoes no longer rely on the revolutionary technology, opting for a combination of responsive foams, full-length Air units, and Zoom Air bubbles. In 2024, two new models entered the family with the Nike Air Max Plus Drift and Nike Air Max Dn, the latter silhouette receiving a massive spotlight in the first half of the year as it made its official debut.
Nike’s modern offerings are more lifestyle-focused than before, leaving original designs from the game-changing family to enjoy proper retros, limited editions, and special collaborations.
Nike Air Max
The Nike Air Max Pre-Day Echoes The “Have A Good Game” Mantra
With nerd culture’s popularity soaring astronomically in the past few years, brands like Nike have tried their best to capture the audience. The “Have A...
The Nike Air Max Pre-Day “Have A Good Game” Has Removable Swooshes
Even Nike couldn’t ignore the mighty rise of e-sports, although making athletic-wear for gamers seems a bit of a reach. That’s why the Swoosh opted...
The Nike Air Max Pre-Day Employs Multiple Vibrant Colors For Boldest Style Yet
The Nike Air Max Pre-Day hasn’t been on the market for long, but it’s already amassed both a healthy roster of styles and following. For...
Light Bone And Black Craft A Neutral-Toned Nike Air Max Pre-Day
Autumn is approaching soon and so are new footwear styles clad in tan tones fit for the season. In preparation for fall, Nike is soon...
The Nike Air Max Pre-Day Appears In Fall-Ready “Oatmeal”
Ahead of autumn, Nike Sportswear has started revealing a handful of propositions appropriate for the changing of the season. Among the many options, the Nike...
“Archaeo Pink” Swooshes Appear On The Nike Air Max Pre-Day
Although NIKE, Inc. is constantly engaged in the pursuit of innovation, the North American conglomerate has never lost sight of its past. To this end,...
Nike Air Max Pre-Day “Purple Dawn” Is Coming Soon
Due in part to timing, many overlooked the debut of the Air Max Pre-Day. However, with an already impressive number of releases behind it, the...
The Nike Air Max Pre-Day “Kumquat” Arrives Soon
Although the Nike Air Max Pre-Day has already appeared as part of important collections like the “Be True” series, it continues looking for its footing...
Classic “Black/White” Takes Over The Latest Nike Air Max Pre-Day
After appearing in an eye-catching ensemble courtesy of the brand’s “Be True” collection, the Nike Air Max Pre-Day has taken a liking to much subtler...