Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
It’s About Dame Time This adidas Superstar Collaboration Happened
adidas Originals has often looked to its star athletes on its roster for cross-category collaborations, delivering unique spins on classics such as Anthony Edwards‘ Rivalry....
SLAM Closes Out 30th Anniversary Collaboration Series With The adidas Crazy Two
SLAM has been on a generational run of collaborations for its 30th Anniversary series, but it would not have been complete with a tribute to...
Lil Yachty’s BAPE-Inspired Nike Air Force 1 Releases Summer 2025
Following the release of Lil Yachty’s inaugural Nike Air Force 1 collaboration in 2024, we’re continuing to learn more about the Atlanta rapper’s next chapter...
A Ma Maniére Is Dropping A White Air Force 1 Collaboration In 2025
A Ma Maniére bolstered its status as one of Nike’s premier collaborators with its multi-brand “While You Were Sleeping” collection in 2024, dominating the sneaker...
First Look At Drake’s NOCTA x Nike Air Force 1 Low “Pink Foam”
Drake and Nike are taking us back to the Certified Lover Boy era by releasing the “Love You Forever” NOCTA x Air Force 1 Low...
First Look At The Nigel Sylvester x Air Jordan 4 “Firewood Orange”
Nigel Sylvester, arguably among the more compelling shoe collaborators on the market right now, is poised to have his biggest year with Jordan Brand yet....
COSTS Updates The Vans Knu Skool With “Rose Marble”
Vans doesn’t rely on collaborations nearly as much as competing sneaker brands, but when they do link up with an outside party, their storytelling is...
SLAM Is Finally Dropping One Of Its 30th Anniversary Collaborations – The PUMA MB.04
SLAM Magazine’s epic 30th Anniversary celebration has taken shape in the form of incredible PE-like collaborations with Nike, Under Armour, Reebok, and much more. Sadly,...
An Early Look At A Bad Bunny x adidas Gazelle Indoor Sample For 2025
Even if their relationship is about to enter its 5th year, Bad Bunny and adidas are just getting started. Though the release of their SL...