Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Jeremy Scott x adidas Originals – Fall/Winter 2013 Lookbook

Jeremy Scott has been an adidas Originals partner for ten years now, so if this is in fact his most audacious collection to date, that...

By Aaron Hope July 2, 2013
7715

Jeremy Scott x adidas Originals Spring/Summer 2012 Preview

Jeremy Scott’s adidas Originals by Originals capsule is quite possibly the single most outlandish collection of sneakers ever released, and the end of its audacity...

By Aaron Hope December 2, 2011
2439

Jeremy Scott x adidas Originals – ‘Shoe Graphics’ Big Tee

Jeremy Scott’s adidas Originals by Originals collaborations are some of the most easily recognizeable sneakers we’ve ever seen.  Models like the JS Teddy Bear, JS...

By Aaron Hope March 2, 2011
1357