Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

adidas Y3 “Zipper Star”

We already know that the adidas Originals Superstar is poised to have quite the year in 2015. Collaborative efforts by Pharrell and Deluxe bring-backs are...

By Patrick Johnson January 22, 2015
5469

BAIT x adidas Originals EQT Running Support “The Big Apple”

The BAIT x adidas Originals EQT Running Support collaboration will arrive at select shops on January 31st, 2015. The “Big Apple” colorway takes New York...

By Patrick Johnson January 20, 2015
16649