Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter’s Movie-Inspired adidas Samba Releases On November 22nd
New York’s Extra Butter loves a good movie-inspired concept, and its adidas Samba entry to the inaugural Consortium Cup back in February is another example....
Pharrell’s Humanrace x adidas NMD S1 MAHBS Collection Grows On November 27th
As adidas top celebrity endorser, Pharrell Williams has spent the better part of the past few years experimentally expanding the design ethos of the adidas...
The adidas Samba Consortium By END. Visits The Past Through Bespoke Details
END. Clothing is no stranger to collaborations, but its latest adidas Samba “Past” has the title of “Winner of the inaugural adidas Consortium Cup.” Back...
Sneaker Politics Channels 70’s & 80’s Fashion With Their adidas Samba Collaboration
Back in November, adidas kicked off the Consortium Cup, a four-week bracket-style tournament pitting 16 internationally renowned shops against one another for the chance to...
Adsum’s adidas Samba Millennium Turns Back The Clock To 2009
Brooklyn-based masters of northeastern menswear Adsum have finally gotten their own adidas footwear collaboration: the Samba Millennium. Long-time fans of the Three Stripes, the independent...
Yeezy Is Back In 2024 With New “Cream/Gum” adidas Yeezy 500
A little over a week has passed since news broke that adidas would be canceling its remaining releases for 2023. At the time it wasn’t...
Blondey McCoy Adds A Vintage-Inspired Touch To The adidas Continental
Blondey McCoy has been repping the Three Stripes since 2019. And after putting his spin on the Superstar not once but three times, the skater/designer...
Where to Buy: adidas Samba by Wales Bonner
Wales Bonner isn’t solely responsible for the revival of the adidas Samba, but the menswear brand has played an immense role in the sneaker’s return...
A Complete Timeline Of Fear Of God Athletics By Jerry Lorenzo
Fear of God Athletics Release December 3rd, 2023 Availability: adidas Confirmed, Fear of God The first 34 items of the Fear of God x adidas...