Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy The Fear Of God Athletics Spring 2024 Collection
Updated April 2nd, 2024: The Spring 2024 Fear of God Athletics collection officially releases April 3rd on the adidas CONFIRMED app and fearofgod.com. While initial...
Where To Buy The Ninja Turtles x adidas Superstar
The Teenage Mutant Ninja Turtles x adidas Superstar drops March 22nd for $130. adidas will be distributing pairs via their Confirmed app, but retailers like...
Overkill Celebrates 20th Anniversary With What They Know Best: adidas Runners
There is no denying Overkill’s impact as a collaborative partner for adidas. Few can capture the three-stripes audience better than a German sneaker boutique can;...