Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Travis Scott’s Air Jordan 1 Low OG “Olive” From Rolling Loud Festival Is Up For Auction
As the world waits for both his Jordan Jumpman Jack and Nike Attack “Cactus Jack” releases, Travis Scott has recently been linked to an auction...
This Travis Scott Air Jordan 1 Sample Walked So The “Palomino” Retro Could Run
Houston’s Travis Scott has more than a dozen collaborations with Nike, Inc. under his belt, which almost included an Air Jordan 1 “Black Dark Mocha.”...
This Is What Mark Wahlberg’s Air Jordan 5 “Transformers” Could’ve Looked Like
To celebrate Transformers: The Last Knight, Jordan Brand gifted Mark Wahlberg an exclusive style of the Air Jordan 5 in 2017. While rare in its...