Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

The Air Jordan 1 “What The Doernbecher” Auctions Raise $565,069.88 For OHSU Foundation Charity

For nearly two decades, the Nike and the OHSU Doernbecher Children’s Hospital have worked closely together for its annual Doernbecher Freestyle event, a charity-driven project...

By Sneaker News February 25, 2021
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First Look At The Travis Scott x Air Jordan 6 “British Khaki” In Pre-School Sizes

Rumors of another Travis Scott x Air Jordan 6 are certainly nothing new. But as we near closer to the “British Khaki” colorway’s Spring 2021...

By Michael Le February 25, 2021
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A Ma Maniere Reveals A Luxurious Air Jordan 3 Collaboration

A Ma Maniere of The Whitaker Grp. has been fervently establishing its distinct voice and style in the retail game through a foundation of timeless,...

By Sneaker News February 16, 2021
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