Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Olivia Kim Pays Homage To MJ’s “Black Cat” Nickname With Her Air Jordan 4
Nordstrom’s very own personal eccentric, Olivia Kim, has cooked up one of the most expansive collections from all over the Nike umbrella. While bringing out...
Off-White x Air Jordan 4 And More Of Virgil Abloh’s Unreleased Samples On Display At MCA Chicago
As it turns out, there was a lot more in the works before Virgil Abloh whittled it down to “The 10”. On display at MCA...
Nike SNKRS Releases The Air Jordan 4 “Raptors” With Drake’s Signature
Although this year’s NBA Finals features a compelling matchup between the seemingly omnipresent Golden State Warriors and the powerful Toronto Raptors, one of the series’...