Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
Nike Celebrates Hangul Day With A Special Air Max 1
The Swoosh’s connection with the Korean peninsula spans back decades, with some of the brand’s production throughout the 1980s and 1990s taking place in South...
Sophia Chang And PUMA Prep Three Styles Of The Plexus Exclusive To China
Queens-based artist Sophia Chang has teamed up with PUMA for the first time since 2013 to drop three styles of the Plexus. Exclusive to China,...
CDG PLAY Gives This Clean Converse Pro Leather Low A Pop Of Red
COMME des GARÇONS PLAY and Converse have been prepping highly-recognizable and fun footwear collaborations for more than a decade. Recently, the partners have revisited the...
Tyrrell Winston Will Release 100 Signed Reebok Club C’s Exclusively In Hong Kong
Visual artist Tyrrell Winston is a fairly new collaborator to Reebok. Yet, the creative’s offerings have quickly garnered a strong following amongst fashionable folks. Currently...