Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
HIDDEN NY Taps JW Customs For A Unique ASICS GT-2160 “Crystal Pine” Collection
HIDDEN NY is delivering a “mixtape” ASICS GT-2160 before launching its album-equivalent-GEL-NYC next year. Unveiled to the world with the help of Colombian artist Feid,...
The Gallery Dept. x ASICS GT-2160 Arrives On December 15th
Synonymous with luxury and high-fashion art installations, Gallery Dept. has become a frequent collaborator in the sneaker ecosystem throughout 2023. Featuring a duo of collaborations...
Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow
Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...
China’s COSTS Brings Traditional Craftwork To Its ASICS GT-2160
Shenzhen-based fashion label COSTS may not be a household name in the West, but the 11-year-old label has left enough of an impression out East...
The Naruto x ASICS GEL-NYC Is Scheduled For A Global Release On January 11th
After an initial release in Europe on January 11th, 2024, the Naruto x ASICS GEL-NYC will see a U.S. release in the coming months. ASICS...
The Up There x ASICS Gel-Lyte III Takes After The Feathers Of A Kookaburra
Australia-based store front Up There has transitioned many elements of the Southern Hemisphere to the mainstream through a number of carefully crafted collaborations. After teaming...
Canadian Singer-Songwriter Charlotte Cardin Produces Her Own ASICS EX89
Beginning her career over a decade ago, Canadian singer-songwriter Charlotte Cardin has very quickly made a name for herself. At the 2022 Juno Awards, she...
Above The Clouds Covers The ASICS GT-2160 In “Cream/Shamrock Green”
Australia’s Above the Clouds and Japan’s ASICS haven’t first worked together in 2020. Before 2023 ends, the two burgeoning collaborators are back with a “Cream/Shamrock...
Needles To Drop An ASICS EX89 Duo On September 15th
Needles may not be known in the world of footwear, but the Japanese label has lent its creative vision to handfuls of sneaker projects over...