Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

KENZO By Nigo Embarks On Inaugural ASICS Collaboration With A Wild GEL-Kayano 20 Trio

Kenzo is finally making their way into the sneaker game, with an official ASICS collaboration just around the corner. A three pair pack is already...

By staff January 24, 2024
2592

Kiko Kostadinov Works His Magic On The Newly Launched ASICS US4-S GEL-Terrain

Updated January 21st, 2024: A second colorway of the ASICS US4-S GEL-Terrain has been revealed. The shoes are designed under the Kiko Kostadinov Studio umbrella...

By Sneaker News January 19, 2024
5407

Where To Buy: C.P. Company x ASICS GEL-Quantum 360 VIII

Updated February 21st, 2024: Official images of both colorways of the C.P. Company x ASICS GEL-Quantum 360 VIII have surfaced. This collaboration is scheduled to...

By Sneaker News January 18, 2024
8679

Kiko Kostadinov’s ASICS GEL-Quantum Novalis Mule Is Ready To Take On Paris Fashion Week

Kiko Kostadinov’s masterful blend of runway and technical wear has resulted in a catalog of footwear designs that are truly unmatched. Taking the sneaker world...

By Sneaker News January 15, 2024
3561

First Look At The HAL Studios x ASICS GEL-Kayano 20

Updated February 19th, 2024: A first look at the HAL Studios x ASICS GEL-Kayano 20 has been revealed by @hidden.ny. After completing a trilogy of...

By Sneaker News January 4, 2024
2993