Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Naruto x ASICS GEL-NYC Is Scheduled For A Global Release On January 11th
After an initial release in Europe on January 11th, 2024, the Naruto x ASICS GEL-NYC will see a U.S. release in the coming months. ASICS...
The Up There x ASICS Gel-Lyte III Takes After The Feathers Of A Kookaburra
Australia-based store front Up There has transitioned many elements of the Southern Hemisphere to the mainstream through a number of carefully crafted collaborations. After teaming...
Canadian Singer-Songwriter Charlotte Cardin Produces Her Own ASICS EX89
Beginning her career over a decade ago, Canadian singer-songwriter Charlotte Cardin has very quickly made a name for herself. At the 2022 Juno Awards, she...
Japan’s Fujitaka And ASICS Bring Luxury Towel Surplus To The GEL-NYC
ASICS is committed to advocating for and assisting in obtaining a sound mind and body. In recent memory, the Japanese institution has paid closer attention...
Kiko Kostadinov’s ASICS NOVALIS GEL-TEREMOA Launches On November 3rd
Updated October 24th, 2023: Three colorways of the Kiko Kostadinov x ASICS NOVALIS GEL-TEREMOA will release on November 3rd for $250 each. – Kiko Kostadinov...