Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
GmbH Rejoins ASICS For The Debut Of The GEL-Kayano Legacy
GmbH is clearly quite particular when it comes to their collaborative footwear. And while they surely have their pick of footwear brands, it seems the...
COSTS x ASICS Depict A Lychee Vine Throughout The ASICS Gel-Lyte III
Since 2012 COSTS has served as a mainstay location for Shenzhen-based fashion enthusiasts. After their most recent installment with ASICS via the Gel-Trabuco, the two...
Aritzia Brings “Everyday Luxury” To The ASICS GEL-Kayano 14
Aritzia, the Canadian women’s fashion brand, has been around since 1984. And while the label has grown a loyal customer base over the past few...
Asphaltgold Produces An “Impromptu” Rendition Of The ASICS EX89
Released over five years ago, Asphaltgold’s last collaboration with ASICS drew heavily from the history of their hometown. Its long overdue sequel is equally personal,...