Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Where To Buy The Kiko Kostadinov x ASICS GEL-LOKROS
The Kiko Kostadinov x Marc Jacobs x ASICS GEL-LOKROS drop March 7th, 2024 for $190. Arriving in women’s sizing, the release is centered around an...
Kiko Kostadinov Previews ASICS GEL-Novalis Drops For 2024
Fresh off of the first installment underneath his high-end collaborative fashion line with ASICS featuring the GEL-Teremoa, London-based menswear designer Kiko Kostadinov recently took to Instagram...
Kiko Kostadinov’s ASICS NOVALIS GEL-TEREMOA Launches On November 3rd
Updated October 24th, 2023: Three colorways of the Kiko Kostadinov x ASICS NOVALIS GEL-TEREMOA will release on November 3rd for $250 each. – Kiko Kostadinov...
Kiko Kostadinov Reveals Upcoming ASICS NOVALIS Sneaker
Back in May, Kiko Kostadinov and ASICS announced that they would be taking their partnership a step further with “NOVALIS,” a collaborative luxury line that...
Kiko Kostadinov And ASICS To Debut High-End Apparel Line At Paris Fashion Week
In the world of sneakers, no two names are quite as close as Kiko Kostadinov and ASICS. Since graduating from the esteemed Central Saint Martins,...
Kiko Kostadinov’s OTTO 958 To Release ASICS GEL-FLEXKEE PRO On August 14th
The brainchild of Kiko Kostadinov and LA-based art gallery Morán Morán, OTTO 958 has very quickly developed a cult following almost as great as that...
Kiko Kostadinov And ASICS Pick Up Where They Left Off With The GEL-QUANTUM ZIENTZIA
Back in 2020 — upon the introduction of their Sportstyle line-up — Kiko Kostadinov and ASICS revealed that their collaborative, co-branded relationship would officially be...