Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A$AP Rocky Reveals His Under Armour Shoe On Instagram
Since announcing a partnership with Under Armour in 2017, A$AP Rocky has had the sneaker world buzzing with anticipation about what his joining forces with...
Skepta’s Nike Air Max 97/BW Releases On May 19th
After 2016’s toned-down “Blacklisted” Air Max BW and 2017’s Morocco-inspired Air Max 97 Ultra, grime legend and Air Max pioneer Skepta is joining forces with Nike...
Kanye’s Twitter Rampage, AJ1 “Best Hand In The Game”, And More Of This Week’s Top Stories
Celebrities and collaborations were the name of the game this week in sneakers, as Kanye West premiered a ton of new Yeezys, from 350’s to...
Tyler, The Creator Reveals New Converse One Star Colorway
Tyler, The Creator and Converse’s plethora of collaborative sneaker releases is rolling right along after Tyler’s memorable Coachella performance, as the former Odd Future general...