Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Celebrates Hangul Day With A Special Air Max 1
The Swoosh’s connection with the Korean peninsula spans back decades, with some of the brand’s production throughout the 1980s and 1990s taking place in South...
Nike Air Max Plus “F.C. Barcelona” By Patta Releases On October 17th
The Nike Air Max Plus debuted in 1998 as a Foot Locker-exclusive offering. Sean McDowell’s silhouette has since been sold by more retailers, helping it...
GANNI Brings Vibrant Yellow To A New Balance 1906R Duo
GANNI and New Balance aren’t long-time partners, but their relationship continues to develop with projects like an upcoming duo of 1906R‘s and special RC30. Unveiled...
Aritzia Brings “Everyday Luxury” To The ASICS GEL-Kayano 14
Aritzia, the Canadian women’s fashion brand, has been around since 1984. And while the label has grown a loyal customer base over the past few...