Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Old School Vector Tracksuits Inspired Reebok’s First Collaboration With Market
Reebok is closing out an important year with another experimental collaboration – this time tapping Mike Cherman’s Market label. Throughout its history, Reebok has been at...
HIDDEN NY Taps JW Customs For A Unique ASICS GT-2160 “Crystal Pine” Collection
HIDDEN NY is delivering a “mixtape” ASICS GT-2160 before launching its album-equivalent-GEL-NYC next year. Unveiled to the world with the help of Colombian artist Feid,...
Supreme Revisits The Vans Half Cab And Old Skool With Faux Fur
Supreme is set to close out 2023 with a special collection with VF Corporation-mate, Vans. Unveiled today, the latest between the New York City-institution and...
Ronnie Fieg’s ASICS EX89 “Kithmas” Releases Tomorrow
Ronnie Fieg’s Kith and ASICS have found rapid success amidst their handful of collaborative installments. Headlined by the nostalgia-inducing X-Men ’96 GEL-LYTE III collection that...
Stark Industries’ Employees Inspired The Latest size? x adidas Originals Capsule
Throughout the past few years, adidas has crafted a fruitful and action-packed partnership with Marvel. Partnering with the superhero brand for timely collaborations coinciding with...
Off-White’s Trail-Inspired Nike Air Terra Forma Returns December 21st
The life and times of Virgil Abloh have been well-documented by both the man himself and countless fans, friends, and business partners. Although the Off-White...
Happy99 Reimagines The Reebok Instapump Fury Through The Lens Of ’90s Video Games
If you’ve spent time on social media over the past handful of years, it’s likely you’ve stumbled upon Happy99’s creations. What began as a side-project...
District Vision Brings Earth Tones To The Chunky New Balance Fresh Foam X More Trail
Founded in 2016, District Vision is entirely committed to the wellness of athletes. Over the last seven years, the Los Angeles-based collective has launched dozens...
Singapore’s Limited Edt And Mr. Sabotage Present The New Balance 580 “Urban Islander”
The New Balance 580 has had an eventful return to the spotlight. Over the last year, the model once exclusive to Japan has appeared in...