Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Matthew M. Williams Joins The Slides Trend With The MMW NIKE ZOOM 005
Over the last two years, laceless, slip-on footwear has exploded in popularity as people have adopted a “function over fashion” mentality due to increased time...
Where To Buy The sacai x Nike Zoom Cortez 4.0 “White/University Red”
In celebration of the Nike Cortez‘s 50th anniversary, the Swoosh has tapped a select few collaborators to reinterpret its iconic design for the next half-century....
Secretly Canadian Further Fights Homelessness With Vans Sk8-Hi Collaboration
As the original action sports brand, Vans has been in the thick of “it” for decades. Recently, the California-institution teamed up with Secretly Canadian, a...
Where To Buy The Patta x Nike Air Max 1 “White”
The city of Amsterdam and the Nike Air Max 1 have been synonymous for the better part of 25 years. Over that time span, the...
Jeff Staple And DEAL LIFESTYLE Reimagine The Reebok Instapump Fury And Club C Revenge
No stranger to collaborations, Jeff Staple has recently shared news of his first-ever project with Reebok and DEAL LIFESTYLE, the latter a China-based sneaker store....
Buckle Up For The Hot Wheels x adidas Originals Collection By Sean Wotherspoon
Sean Wotherspoon is never not-working. Recently, the Virginia-native unveiled the next release for adidas Originals: a Hot Wheels-inspired apparel and footwear collection. Headlined by the...
Marvel And A Bathing Ape Revisit The BAPE STA With Iron Man, Captain America, And More
As the Swoosh continues to crack down on individuals and companies that copy its designs, A BATHING APE keeps the BAPE STA pairs coming. Ahead...
Pyer Moss Covers The Reebok Experiment 4 In “Celadon Green”
Pyer Moss‘ designs may not be as ubiquitous as other brands operate by Black creatives, but the imprint continues to breathe fresh life into Reebok...
Bianca Chandôn Covers Its Vault By Vans Collection In “Aged” Detailing
Over the course of its history, the Vault by Vans team has collaborated with dozens of strategic and creative partners to produce future-thinking footwear rooted...