Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Patta x Asics Gel Saga Release Recap
While US sneakerheads were going stark raving mad over the Air Jordan XI Retro ‘Concord’ release this past week, the Euro scene shifted its attention...
Freegums x Nike LeBron 9 – Private Event Recap
Imagine you had your hands on a raffle ticket entitling you to a super-deluxe special edition box carved to match the intricate sockliners on the Freegums...