Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts’ ASICS Art Basel Pop-Up Went All Out To Give You A Sneakerlord Experience
Double parked Lamborghinis and piles of cash stacked high to the ceiling – it’s a safe assessment that Boston-based Concepts wanted to live the luxurious...
Concepts Presents Their “Mix & Match” ASICS Collaboration, Their First-Ever Release For Toddlers
Boston’s own Concepts is back with a new collaboration atop the Asics Gel Lyte V. The “Mix & Match” Collection utilizes a unique aesthetic that...
Concepts Wants You To Mix & Match Your Asics Gel Lyte Vs
Boston boutique Concepts has established itself as one of the premier collaborative partners in the sneaker world with awesome themes serving to further the aesthetic...
Concepts x Asics Gel Lyte III “Boston Tea Party” Releases on May 2nd
Cambridge, Massachusetts’ own Concepts is bringing back the Boston Tea Party on May 2nd with their new Asics Gel Lyte III collaboration. Boston’s heritage in...
CNCPTS x Asics Gel Lyte V
The next collaboration Asics Gel Lyte V will come from Concepts, who have outfitted the shoe with this red and grey colorway. Teaser images for...
CNCPTS x Asics Gel Lyte III “Three Lies” – Arriving at Additional Retailers
After much delay, it appears that the CNCPTS x Asics Gel Lyte III “Three Lies” is indeed going to be available at some retailers outside...