Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Sneaker Con Atlanta September 2014 On-Feet Recap – Part 1

Sneaker Con rolled through Atlanta for another stop, and while we got some unexpected celebrity cameos by Dr. J and Trinidad James (one is a...

By Patrick Johnson September 22, 2014
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Extra Butter x Asics Gel Lyte V “Snake Charmer” Reveal – Event Recap

The Extra Butter x Asics project is nearly complete-the only brick that still needs to fall into place is this evening’s online release of the...

By Brendan Dunne February 10, 2014
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