Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Rihanna’s Next Puma FENTY Sneaker Is Inspired By Classic School Uniforms
Puma and Rihanna are about to drop their next FENTY collection this fall, featuring a full range of apparel and sneakers inspired by classic school...
Gosha Rubchinskiy Collaborates With adidas On A Classic Soccer Shoe
Virgil Abloh is definitely the biggest name in the high-end streetwear world right now after his “THE TEN” Nike collection debuted last week, but Gosha...
Rihanna And Puma To Release Special Fenty Creeper For The Clara Lionel Foundation
Rihanna and PUMA have had quite the successful partnership ever since they introduced the FENTY Creeper series featuring RiRi’s stamp of approval. A very special...
Solebox Teams Up With PUMA For A Champagne Inspired Blaze of Glory
Solebox is teaming up with PUMA for a brand new collaboration inspired by the celebratory popping champagne bottles with a brand new iteration of the...
The Nike Presto X “Doernbecher” Collection Releases Later This Week
The Nike Presto X debuted at Nike’s new Makers Experience in New York City featuring the ability for select influencers to create their very own...
Hanon Pays Homage To Scotland With New Balance “Fisherman’s Blues” Collaboration
Hanon and New Balance first collaborated 13 years ago and now the two imprints are continuing their ongoing partnership with an updated take on the...